Saturday, October 08, 2005

In search of Meme

There are many things I want to do before I die. They range from the usual (but important): have a (large) family. Through the usual (but not that important): write a book. To the outright fantastic: read by the light of another star. But there's one thing in particular I am very determined to do, I want to create a meme.

Ok, some background, a meme is a 'culture gene'.

Infomation can be said to be viral, that is, a word a picture a sound an idea can find it's home in a persons brain by altering it (forming a memory) and then 'infect' other people by word of mouth or drawing etc where it will be hosted and so on and so forth. For example: the cross.

The cross is a very simple design, for those of you who don't know it firstly I say welcome to earth and secondly that it is a horizontal bar with a perpendicular bisector that it slightly longer. This image can easyily find a host in a person's brain and be redrawn to so someone else. The case is the same through many old (I don't really want to say ancient) religions, like the Star of David for Judaism and the cresent moon for Islam (sorry, I don't know the offical term for the symbol).

The survival of memes depends on other memes and/or it's simplicity. The cross, star, and cresent moon worked perfectly in along time ago because of it's simplicity, it could be reproduced from memory with ease, a stick and dry mud at the very least. But as soon as the technology is right, more sophisticated memes like the Sikh symbol could survive accurately when the printing press came along.

Of course, religious symbols are not the only memes. Flags, slang, smiley faces are all examples of common memes.

So you see, the construction of a successful memes can be a powerful and lasting icons.

Hopefully we all now are on some sort of level playing field.

Some of the most successful memes today are in fashion and language. I mean, just look at what The Matrix did for sales of long leather coats (although admittedly Star Wars nothing for pastry ear muffs). Also 'Chav' spread like wildfire across the UK, so strong was it that it has even replaced the local word for such a creature, in the locality of Yetiville they were known as 'Kevs'.

So my first attempt (that I can remember, I've been doing this kind of thing for a while but only recently have I brought had a name for the thing I was trying to create) was to make up the word 'flib' meaning the tuft of hair which one tucks behind their ear. However, it never reached what I called a critical number of people and so I am now the only host of this word, unless you remember it.

Another meme is my forum 'The Juction'. You can see links on the left and if you've got a computer that likes you you should be able to see it at the bottom of this page. This forum was supposed to be a place where people from all around the world could interact and swap ideas and opinions with each other. But alas this meme (it's alittle strained to call it a meme but I'm going to anyway) is very resistant to spreading and so very few people visit it and if they do it's only to write words that reminds them of other words.

Being a man of 90% laziness and 10% eatting machine (yup, that's me summed up) I've yet to put in motion my next attempt at a meme. This meme is in the sphere of fashion. The idea is to wear duct tape on jeans. Now hold on a second, hear me out. Duct tape on jeans is very versitle, you can have a simple strip going down the outside seem on both legs (or just one), or strips going around the leg like three in parallel near the ankle. The potential designs are endless. All this meme requires to get going is for it to reach enough people and for them to act on it. Say one person with duct tape on their jeans walkes down a busy city street, hundred or maybe thousands of people might see it. If just ten people copy and/or modify the design and then walk down a busy city street they can spread the infomation to maybe a hundread people and so on and so forth.

If I see duct tape being sold in H&M, or Next, or GAP I'll die a very happy man.

Wear duct tape on your jeans, you know it makes sense.

3 Comments:

Blogger Mariasha said...

Do they sell black duct tape?

7:26 AM  
Blogger ʎ said...

not yet, but your friendly local diy shop does

7:28 AM  
Blogger Freak said...

Try 'nsulat'on tape, thats black, and more descreet than the vast fabr'c based str'ps they call duct tape. BTW, me has a fl'b now so ''ll be referr'n to 't as such from now on!

6:03 AM  

Post a Comment

<< Home

0